Whataburger is much more than tasty, juicy, freshly made burgers the size of your face. It is a beloved Texas treasure with a cult following.
As Whataburger is expanding into new markets, and we want to put our best foot forward, the team saw an opportunity to bring a much needed update to the digital Whataburger experience. Currently, the website serves as a time capsule and the app falls short of what it really wants to accomplish.
Working internally with RazorFish, and the talented devs at AppInventiv, the Whataburger digital experience team have rehauled the experience and hired me to help them expand the new designs and functionalities into the web experience. Meaning, working on the product side as well as bringing the website much closer to the brand experience desired.
I approached the task by not reworking designs or core functionalities as much as possible. But where the web experience of the product side had to be a little different, I made sure that it was to the customer’s benefit.
All in all, we are excited to launch this soon and have some insights to share.