Bluevine Brand

Buevine, founded in 2013, is a small business banking platform offering business owners easier and frictionless access to their capital needs.

Blue business cards for BlueVine, one displaying the logo and the other with contact information for Adam Fleischacker, Growth Manager.

For the first year in Bluevine, I was the sole creative designer for all of the company’s marketing needs. The creative agency, Ueno, had recently done an identity refresh for them, but there were still many assets that needed to align to the new system. 

I worked closely with marketers, product designers, engineers, HR, and business development teams to bring cohesion to all of their assets while also evolving them.

Infographic with icons representing a person, a money bag, digital transactions, flags, a blue sphere with '$15K' label, speech bubble, and a part of a money bag with colorful feathers, all on a light blue background.
A collage of six illustrations including a hand with a red cuff, a cloud of blue soap bubbles, a profile of a woman with blonde hair and blue eye, a box of tissues, a red and white circular chart, and a pool with a floating ball and a towel.

During my two year stay, we expanded the color palette, redesigned the iconography, and created an illustration style for the company making banking more expressive and still a trustworthy source for small business owners. 

We developed clean social media layouts, mailers, decks, clean ads, emails, and further refined the website and landing pages.

Two BlueVine business debit cards, blue with Mastercard logo, are displayed against a light gray background.
A computer and a smartphone showing a banking application interface. The computer screen displays account information, as well as options to transfer money and send payments. The smartphone shows a payment screen with transaction details for a $845.00 payment to Metro Properties.
Screenshots of BlueVine website showing options to apply for a business line of credit and term loan, with mobile and desktop views.
A graphic showing information about BlueVine's small business loans. It mentions BlueVine's median PPP loan of $20,000 and that over $100 billion remains in SBA's Paycheck Protection Program. The graphic includes cartoon desert scenery with cacti, red rock formations, and a tumbleweed made of newspaper.
An infographic promoting support for Black-owned bakeries, showing logos of BlueVine and DoorDash, with an illustration of a chocolate glazed donut and text about COVID-19 impact on small businesses.
BlueVine Brand Style Guide cover page with blue background and white geometric line patterns, featuring the title 'Brand style guide' and the BlueVine logo in the top left corner.

More work

Houseful Brand | Houseful Advertisements | Houseful Illustrations | Ameba Systems | Continuous Foods | Bluevine Brand | Bluevine Motion | Mixpanel Illustrations