Houseful Brand
Partnered with marketers and engineering team to create a fully custom Wordpress layout for Houseful’s blog, the ‘Reading room’.
I created all of the layouts for desktop, tablet, and mobile, all of the components for the site, as well as utilizing design patterns that have been established by product to keep the experience the same between the main site and the blog.
A baby step we took towards a bigger vision was to launch our neighborhood guides. Working with our product marketing manager, we defined what the first steps of this “feature” would be, and created a unique visual style to stand out from the rest of the blog content. This series are some of the highest visits within the blog, which showed great promises for the full build we want to accomplish.
Another project, in collaboration with our product marketing manager, was the first-time homebuyer’s guide. We created an interactive guide to walk first-time homebuyers through what they should know and expect and wanted this to be a source where users can revisit. This proved a very successful endeavor and is still the highest engagement piece to date (09.04.25).